Medical Affairs Focus

Thoughts on Global Medical Affairs

Topic3: Medical Affairs at Launch

One of the great challenges for Medical Affairs is determining how to most effectively support a drug at launch.  As you may know, drug launch is absolutely critical to the success of a drug.  And since in our business that means the penetration of treatment to patients who needs them, MA must view launch as a unique opportunity to educate the healthcare community.  In discussing this topic, I will address the following topics:

As usual, I am curious to hear about your experiences at launch.  Please share them in the comments.


5 responses to “Topic3: Medical Affairs at Launch

  1. Pingback: Topic10: MA Reporting Relationships in Small Companies « Medical Affairs Focus

  2. Pingback: Topic 17 – New MA Organization – MedComm/SciComm « Medical Affairs Focus

  3. Pingback: New To The MA Focus Blog? « Medical Affairs Focus

  4. Pingback: Welcome to MA Focus Blog | Medical Affairs Focus

  5. Pingback: Topic 30: Virtual MA Organizations – Leadership Implications | Medical Affairs Focus

Your Thoughts Here:

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: