Medical Affairs Focus

Thoughts on Global Medical Affairs

Topic3: Medical Affairs at Launch

One of the great challenges for Medical Affairs is determining how to most effectively support a drug at launch.  As you may know, drug launch is absolutely critical to the success of a drug.  And since in our business that means the penetration of treatment to patients who needs them, MA must view launch as a unique opportunity to educate the healthcare community.  In discussing this topic, I will address the following topics:

As usual, I am curious to hear about your experiences at launch.  Please share them in the comments.

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5 responses to “Topic3: Medical Affairs at Launch

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